The BE initiative is positioned as a journey of continuous improvement for organisations striving for superior and sustainable performance. It provides organisations with a roadmap for excellence and helps them understand how to improve their performance. It also enables organisations to be future-oriented by aligning their strategies and goals with their management systems and processes for sustainability.

This is done through a thorough assessment of organisational performance based on the BE framework to obtain external perspectives and validation of the organisation’s strengths and areas for improvement. The position has been maintained that ABOUT BUSINESS EXCELLENCE the criteria for world-class excellence, regardless of industry, size, structure or stage of development, are universal. This in turn challenges assessors to be thinking assessors and to understand the business environment and constraints an organisation operates in. The BE framework is aligned with excellence frameworks adopted for the US Malcolm Baldrige National Quality Award, EFQM (European Foundation for Quality Management), excellence award , CII EXIM and IMC Ramakrishna Excellence Awards.